About
Photo Courtesy of the APEC Secretariat, www.apec.org
Executive Training
Photo Courtesy of the APEC Secretariat, www.apec.org
Executive Training
Strengthening regional economic integration and prosperity across Asia and the Pacific is the Centre’s driving purpose.
We have an enviable record in designing and delivering tailored training programs and capacity building programs for government,
business, not-for-profits and academic institutions.
Strengthening regional economic integration and prosperity across Asia and the Pacific is the Centre’s driving purpose.
We have an enviable record in designing and delivering tailored training programs and capacity building programs for government,
business, not-for-profits and academic institutions.
Photo Courtesy of the APEC Secretariat, www.apec.org
Executive Training
Strengthening regional economic integration and prosperity across Asia and the Pacific is the Centre’s driving purpose.
We have an enviable record in designing and delivering tailored training programs and capacity building programs for government,
business, not-for-profits and academic institutions.
The Philippines
Mishal Uriel Arnaiz
Business Name: Universal Skin Cosmeceuticals Ltd. Co.
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Business Website: www.usclcph.com​
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About me:
As the second-generation leader of Universal Skin Cosmeceuticals Ltd. Co., a company my mom built with grit and passion, I’m now focused on scaling it with a fresh, global mindset. Growing up around beauty formulations and factory floors, I naturally developed a love for turning ideas into products people use and love. As a young leader in the cosmetic manufacturing space, I’m passionate about merging tradition with innovation and helping indie brands come to life. Through the APEC Women’s Business Activator, I hope to connect with bold women entrepreneurs, exchange ideas, and expand our impact across borders.
Ma Catherina Ajas
Business Name: Bags in the City Manila Co.
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Business Website: https://bagsinthecitymanila.com​
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About me:
My name is Ma. Catherina Tolentino-Ajas, a passionate entrepreneur and lifelong learner. I am currently completing my Master in Entrepreneurship at the Asian Institute of Management while leading the business, Bags in the City Manila Co. My journey as a woman entrepreneur has been fueled by resilience, creativity, and a deep commitment to building meaningful products and sustainable business practices.
About My Business:
Bags in the City is a proudly Filipino-owned brand that has stood the test of time for over three decades which was founded by my parents. What began as a small-scale bag manufacturing business has evolved into a trusted name in stylish yet functional fashion bags and customized corporate gift solutions. Our mission is to provide high-quality, locally crafted bags that celebrate Filipino craftsmanship while offering practical solutions for modern consumers. An interesting story: Despite challenges brought by global economic shifts and digital disruption, we’ve remained resilient by constantly adapting — from embracing e-commerce to pivoting to pandemic related products. Now, we’re also expanding into corporate solutions and export markets.
Expectations from the APEC Women’s Business Activator Program:
Joining the APEC Women’s Business Activator is an exciting opportunity for me to scale my business with guidance, tools, and regional connections. I hope to gain insights on digital transformation, develop strategic international partnerships, and amplify my impact as a woman leader in the Philippines. Most importantly, I aim to empower other women entrepreneurs through knowledge sharing and collaboration.
Maria Angela Rausch
Business Name: Animation Vertigo
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Business Website: www.animationvertigo.com​
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About me:
I am founder & CEO, Animation Vertigo and Animation Vertigo Asia, a motion capture animation studio in the Philippines working with leading international film, tv and video game companies. And a pioneering force in the animation and creative industries. My company works with some of the most talented studios in the North America and Europe, and we've always kept our team very small compared to other animation studios. I'd love to learn more about going into other markets we haven't been; how to navigate the new era of entertainment and AI and remain competitive; how to pivot to further into the next decade of Animation Vertigo Asia.
Mary Lizabeth Lu
Business Name: Leveret
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Business Website: www.leveret.group​
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About me:
I’ve been in the game development industry for 18 years. I write fiction for fun. And I do Japanese flower arrangement to relax. Leveret started lean in 2021 (still is). I structured the company such that it would be easy to scale up and down by partnering with existing studios for certain roles. That way we increase our offerings while also helping bring work to local studios. I would like to meet more people who could not only benefit my company but also myself as an entrepreneur. I also expect to gather insights for new opportunities while also being of help to other members of the cohort.
Venus Hourani
Business Name: Art N Nature Mfg. Corp.
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Business Website: www.artandnaturecebu.com​
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About me:
I’m Venus Genson Hourani. Managing Director of the Art-N- Nature Manufacturing Corp.
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The Philippine Business for Social Progress ‘Woman Entrepreneur of 2012’
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Woman Entrepreneur at Ernst & Young
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Lecturer at ASEAN
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Lecturer at APEC - Asia-Pacific Economic Cooperation
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Lecturer at USAID - US Agency for International Development
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We work with indigenous people across the country consolidating goods that have systemic barriers to trade due to low volumes, and low level of sophistication. We’ve done it for 44 years and look forward to being upskilled with the support of experts. I am particularly looking forward to join the program. Expanding my international network , learning from diverse economies to cooperative projects across the APEC region. I am confident that my background and dedication will allow me to contribute meaningfully to the program. I appreciate your consideration and look forward to the opportunity to be part of this dynamic initiative.
Helen Ruth Cagadoc
Business Name: See’s International Food Mfg.
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Business Website: www.bananachips.com.ph​
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About me:
As a participant in the APEC Women’s Business Activator program, I anticipate an empowering and practical experience specifically designed for women-led SMEs like ours. I am eager to join the interactive workshops that focus on essential areas such as business strategy, financial management, and digital transformation—all aimed at helping me grow and strengthen our business. I’m also looking forward to receiving personalized mentorship from seasoned entrepreneurs and industry experts, whose insights and guidance will be invaluable in addressing challenges unique to women in business. Additionally, I’m excited to connect with a diverse network of fellow women entrepreneurs from across APEC economies, creating opportunities for collaboration, peer support, and regional partnerships. With access to digital tools, e-learning modules, and market resources, I’ll be better prepared to engage in cross-border trade and explore new market opportunities. ​